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AMUL ranked as the strongest dairy brand in the world :Brand Finance
Utkarsh Classes
Updated: 24 Aug 2023
3 Min Read
Amul has been ranked as the world’s strongest dairy brand by the Brand Finance Food and Drink Report 2023. The report evaluates and ranks the strongest and most valuable food, dairy, and non-alcoholic beverage brands.
Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat. Founded in 1946, the brand is today managed by the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) which is jointly owned by about 30 lakhs milk producers in the state.
The Amul model of dairy development is a three tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level.
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