One District One Product ‘ODOP Wall’ Launched

One District One Product (ODOP) and Deendayal Antyodaya Yojana - National Rural Livelihoods Mission (DAY-NRLM) joined hands to launch ‘ODOP wall’. ODOP will showcase the uniqueness of Indian Craft before the world. 

Under this Collaboration- products are being identified from all districts to be promoted for their unique qualities and cultural significance which include various handicrafts, handloom, and agricultural products that have been associated with the identity of their place of origin. This collaboration aims to drive consumers towards emporia, boosting sales and increasing the visibility of SARAS products even further to promote indigenous crafts and artisans of rural SHGs women. 

One District One Product (ODOP)

• The One District One Product (ODOP) program, an initiative under the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry, aims at manifesting the vision of the Prime Minister to make the country and its people self-reliant by fostering balanced regional development across all districts of the country.
• The program selects, brands, and promotes one unique product from each district, showcasing the diverse range of products across the country which encompasses various sectors, including handlooms and handicrafts.

Deendayal Antyodaya Yojana

• Deendayal Antyodaya Yojana-National Rural Livelihood Mission (DAY-NRLM) is a flagship poverty alleviation program implemented by the Ministry of Rural Development, Government of India. It aims to reduce poverty by enabling the poor household to access gainful self-employment and skilled wage employment opportunities resulting in sustainable and diversified livelihood options for the poor. This is one of the world's largest initiatives to improve the livelihoods of the poor.
• The Mission seeks to achieve its objective through investing in four core components viz.,
• (a) social mobilization and promotion and strengthening of self-managed and financially sustainable community institutions of the rural poor women;
• (b) financial inclusion;
• (c) sustainable livelihoods; and
• (d) social inclusion, social development and access to entitlements through convergence.