Maharashtra Launches Pink E Rickshaw Scheme for Women's Empowerment

The Maharashtra government has launched the Pink E-Rickshaw Scheme to empower women and make them financially independent. The Pink E Rickshaw Scheme was officially launched by the Deputy Chief Minister of Maharashtra, Ajit Pawar, at a function in Pune on April 21, 2025, where electric three-wheelers were distributed to selected beneficiaries.

Who will administer the Pink E Rickshaw Scheme?

The Pink E Rickshaw Scheme is being administered by the state government’s Women & Child Development Department.

The Kinetic Green Energy company is a partner with the state government in this initiative. The Kinetic Green company will provide the electric three-wheeler to the beneficiaries.

In which districts of Maharashtra will it be implemented?

• Under the initiative, 10,000 e-rickshaws will be distributed in eight districts: Nagpur, Ahmednagar, Solapur, Kolhapur, Amravati, Chhatrapati Sambhaji Nagar, Pune, and Nashik of Maharashtra.

Beneficiary of the Scheme

• Preference will be given to women between the ages of 20 and 50, who are widows, divorcees, and from economically weaker backgrounds.

Details of the Scheme?

The Maharashtra government will provide a 20% subsidy on the purchase of each e-rickshaw.

The beneficiaries will have to make a down (cash) payment of 10% of the cost of the e-rickshaw

Banks will provide loans to the beneficiaries at low interest rates. 

The Kinetic Green company will provide a five-year warranty on the vehicle.

The company will train the women beneficiaries in driving and help them obtain a driving license.

The company will set up 1500 charging stations in the selected eight districts of the state. 

Aim of the Scheme 

• The scheme aims to promote financial independence and empower women in the state.
• The pink e-rickshaw will be safe for women commuters,
• Being battery-powered, e-rickshaws will be environmentally friendly and help curb vehicular and other pollution.

About Kinetic Green Energy Company 

Kinetic Green Energy Limited is a subsidiary of Kinetic Energy Limited.

Kinetic Green is in the business of manufacturing electric vehicles like two-wheelers and three-wheelers. Its famous products include Luna.

It also manufactures electric golf carts.

Founder and CEO- Ms. Sulajja Firodia Motwani

Headquarters: Pune, Maharashtra