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Maharashtra Launches Pink E Rickshaw Scheme for Women's Empowerment

Utkarsh Classes
Updated: 22 Apr 2025
2 Min Read

The Maharashtra government has launched the Pink E-Rickshaw Scheme to empower women and make them financially independent. The Pink E Rickshaw Scheme was officially launched by the Deputy Chief Minister of Maharashtra, Ajit Pawar, at a function in Pune on April 21, 2025, where electric three-wheelers were distributed to selected beneficiaries.
The Pink E Rickshaw Scheme is being administered by the state government’s Women & Child Development Department.
The Kinetic Green Energy company is a partner with the state government in this initiative. The Kinetic Green company will provide the electric three-wheeler to the beneficiaries.
The Maharashtra government will provide a 20% subsidy on the purchase of each e-rickshaw.
The beneficiaries will have to make a down (cash) payment of 10% of the cost of the e-rickshaw
Banks will provide loans to the beneficiaries at low interest rates.
The Kinetic Green company will provide a five-year warranty on the vehicle.
The company will train the women beneficiaries in driving and help them obtain a driving license.
The company will set up 1500 charging stations in the selected eight districts of the state.
About Kinetic Green Energy Company
Kinetic Green Energy Limited is a subsidiary of Kinetic Energy Limited.
Kinetic Green is in the business of manufacturing electric vehicles like two-wheelers and three-wheelers. Its famous products include Luna.
It also manufactures electric golf carts.
Founder and CEO- Ms. Sulajja Firodia Motwani
Headquarters: Pune, Maharashtra
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