Ministry of Culture and Ministry of Tourism Partner with Netflix to Showcase India's Cultural Heritage and Tourism Destinations

Union Minister for Culture and Tourism Shri Gajendra Singh Shekhawat launched the 'As Seen on Netflix' section on the Incredible India portal on 5 August 2026, at a special event at the National Gallery of Modern Art (NGMA), New Delhi, marking ten years of Netflix in India. The collaboration aligns with the government's vision of using storytelling to preserve and promote India's civilisational heritage while boosting cultural tourism and the creative economy.

Union Minister Shri Gajendra Singh Shekhawat Launches 'As Seen on Netflix' Section on Incredible India Portal

Speaking at the launch, Shri Gajendra Singh Shekhawat said India's stories have inspired the world for thousands of years, and technology now offers an unmatched opportunity to take them global. 

He described the creative economy as a growing driver of livelihoods and cultural preservation, he called culture one of India's greatest strategic strengths, with every monument, festival, and folk tradition holding stories worth sharing globally.

As Seen on Netflix Initiative's Aim

The initiative aims to enable audiences worldwide to discover the real locations, cultural traditions, and authentic experiences featured in Netflix India's films and series, thereby promoting India's rich cultural heritage and tourism potential.

Netflix and Ministry of Tourism Mark First-of-Its-Kind Collaboration to Promote Tourism Across India

Netflix Co-CEO Ted Sarandos joined the Minister for a fireside conversation, noting there isn't just one India but many, each with distinct stories. He said Netflix content rooted in different parts of India has inspired audiences worldwide to visit these destinations, reaffirming Netflix's commitment to continuing this partnership with the Ministries of Culture and Tourism.

Key Highlights of Netflix and Ministry of Tourism Collaboration

1. Initiative - 'As Seen on Netflix' section on Incredible India portal
2. Date & Venue - 5 August 2026, NGMA, New Delhi
3. Launched By - Shri Gajendra Singh Shekhawat, Union Minister for Culture and Tourism
4. Key Guest - Ted Sarandos, Netflix Co-CEO
5. Occasion - 10 years of Netflix in India
6. Netflix's India Footprint - Original productions filmed in 100+ locations across India.