Indian Bank launches digital initiatives to enhance customer experience

The Chennai-based public sector bank, Indian Bank, has launched a series of digital initiatives aimed at serving its customers, including offering loans to micro, small and medium enterprises(MSME) up to Rs 25 crore.

Under its Project WAVE initiative, the bank has redesigned critical banking processes and has launched a 'home loan takeover' to offer customers the benefit of the best pricing, apart from vehicle loans, among many others. 

Project WAVE(World of Advanced Virtual Experience) was launched by the Indian Bank in January 2022. It is a digital transformation initiative of the Indian Bank to provide digital products aimed at the young generations.

It has partnered with India Post to offer National Savings Certificates — the Centre's savings bond — used for small savings by customers through its various branches.

The bank, under its mobile application — IndOASIS — has introduced various features, including the facility to book flights, hotels and buses. The debit cards offered by the bank can also be used as travel cards on Metro rail or buses wherever the National Common Mobility Card facility is available.

Indian Bank 

It was set up as a private sector bank in 1907.

It was nationalised in 1969 by the government of India.

Allahabad Bank merged with Indian Bank on 1 April 2020.

Managing Director (MD) and Chief Executive Officer (CEO): Shanti Lal Jain

Headquarters of the Bank: Chennai

Tagline of the Bank: Your Own Bank