Prime Minister Narendra Modi virtually launched the Jal Sanchay Jan Bhagidari initiative on 6 September 2024. The Jal Sanchay Jan Bhagidari initiative was launched in Surat, Gujarat, on 6 September 2024 in the presence of Union Minister of State for Jal Shakti CR Patil and Gujarat Chief Minister Bhupendra Patel.
The government of India launched the Jal Shakti Abhiyan in 2019 to increase water conservation awareness and ensure community participation.
It was launched in the 1592 blocks of 256 water-stressed districts of the country.
In 2021, it was renamed "Jal Shakti Abhiyan: Catch the Rain” and expanded to all over India to promote water conservation awareness among the public.
Since then, it has become an annual campaign with the following five objectives:
(1) promotion of rainwater harvesting & water conservation,
(2) enumerating, geo-tagging & making an inventory of all water bodies; preparation of scientific plans for water conservation,
(3) setting up Jal Shakti Kendras in all districts,
(4) intensive afforestation and
(5) awareness generation.