Jio retains strongest Indian brand title, surpassing SBI & LIC

Utkarsh Classes Last Updated 29-01-2024

Report 4 min read

According to the latest report 'Global-500 2024' published by Brand Finance, Jio remains the strongest Indian brand. Jio has become the strongest Indian brand by leaving behind the Life Insurance Corporation (LIC) and State Bank of India (SBI).

Jio also topped Brand Finance's 2023 ranking among India's strongest brands.

Jio ranked in the list of world's strongest brands:

In the ranking of 2024, Jio is at 17th place in the list of the world's strongest brands. The brand strength index of Jio company is 88.9. WeChat, YouTube, Google, Deloitte, Coca-Cola and Netflix have topped the list.

Other Indian Brands in Global-500 2024:

Life Insurance Corporation has been placed at 23rd position in the 'Global-500 2024' list. After this, the State Bank of India is ranked 24th in this list.
These two Indian brands have left EY and Instagram behind.

Increase in brand value of Jio:

Jio, the telecom arm of Reliance Industries, commenced its services in India in 2016.
Since then the company has achieved new heights of success. It has become the biggest brand in the telecom sector in the last few years.
According to the report, an increase of 14 percent has been recorded in the brand value of Jio. Presently it has increased to 6.1 billion dollars.
Jio's brand index score has also increased to 89. Jio has been given AAA brand rating.

Continuous growth of Jio:

Jio's rapid growth in the telecom industry is benefiting from substantial brand investments made by the Reliance Industries group. Due to this, there is rapid customer base growth and revenue growth.
Jio's high brand strength index and AAA rating is reflected in its rapid customer base growth, market innovation and strong brand perception.

25 strongest brands in the world:

According to the report, the list of 25 strongest brands in the world includes many big names among the top companies:

WeChat-1
YouTube - 2
Google - 3
Hotel Brand Marina Bay - 4
Deloitte - 6
Coca-Cola - 7
Netflix-8
Rolex-9
ICBC - 12
Etisalat - 13
Viettel - 14
Swisscom - 15
Toyota - 16
Jio- 17
Bank of China - 18
Chanel - 19
State Grid -20
EY - 21
LIC - 23
SBI - 24
Instagram – 25

Most valuable brands from South Asia:

Tata Group stands as the most valuable brand from South Asia in its portfolio. Tata Group includes the following companies:
- Tata Consultancy Services (TCS)
- Tata Steel
- Tata Motors.